For example, Sony Electronics has launched a green workplace certification and recently added it to its overall Road to Zero environmental goal. The certification encourages employees to take steps ranging from eliminating their in-office trashcan to turning on the energy-saving settings on their computer. Based on steps they complete, they earn one of four badges: seed, leaf, tree and forest, and can earn “Sony Bucks” along the way.
☛ In the pilot phase of the program, the company says it made an average saving per participant of $85, with less than a $20 investment, making that a four times return on investment in year one. At scale, the program could lead to approximately $300,000 in savings among office employees just in direct, measurable resource costs. Eric Johnson, who runs the program for Sony Electronics, stated: “small behavior changes add up to big savings, especially when multiplied across a large organization. Building a story about why each action is important and packaging it in a way that is approachable, scalable and most of all fun encourages people to ‘own’ the actions they choose to take on”.