H & M view on consumption


Like other industries today, the fashion industry, however, is too dependent on natural resources and we need to change the way fashion is made. This is why we are so committed to our mission to reuse garments and close the loop on textiles. By collecting old clothes and turning them into new updated styles instead of letting them go to waste and by investing in new innovation and technology, we are taking important steps towards a circular economy.

Source: http://sustainability.hm.com/en/sustainability/about/hm-conscious/ceo-message.html



Some Products aren’t Green; but worth trying


We know we are a problem to the environment. We have made whatever we can and did our best to put an end to the pretty looking environment. If at all the polluted air can talk, crying ice can express, garbage seas can spit back; we are still at their Mercy. Our problem lies in the creations we made; it is in the DESIGN of anything that’s created so far. Products are not designed to be green, materials used are not nature friendly, and environment was never kept in mind when we designed anything for our needs. We were so busy blending with the industrial revolution and we ultimately didn’t give a thought about its after effects.

We are used to a particular lifestyle in which some non-degradable materials are a must to use in designing anything.

  • Aren’t we used to cars? Though we know cars pollute and it got batteries that are extremely Toxic
  • Aren’t we used to the packaging industry? We ask for one more plastic cover at supermarkets
  • Aren’t we used to the formal corporate environment, where leather shoes and bags are must?
  • Aren’t we used to computer, fancy mobile phones which uses more earth’s rare materials, tablets etc.,

We can keep pointing out…

We can never be 100 % Sustainable. Thanks to our lifestyle and comfort zone but we can change our lifestyle to an extent where we leave a lesser carbon foot print.

Solution to a lesser carbon foot print lies in the hands of Designers and mentality of people to adapt the change. For next couple of decades we can use partial eco-friendly products and slowly change to 100% sustainable ones. Even manufacturers need a timeline for making green innovations. 100 % eco-friendly products don’t happen over a midnight.

This generation needs to accept the change so the younger generation sees their parents and follow the same lifestyle. So let’s not mock at whatever green products available, they may be 50 % eco-friendly but let’s start using them and encourage the designers and manufactures to make a gradual change in the clean environment.

Please share your thoughts on the same .

Sustainable Fashion – Upcycled Ring

upcycle it


Chocolate Wraps

Packaging industry is a huge industry which involves a lot of plastic for packaging,, wrapping and much more. When a manufacturer makes a product, the product is finally delivered to the end user which is us ” The People “. We buy a lot of products every day from the time we wake up till we goto sleep like milk covers, cereals, grains, chocolates to our super market visit and much more. We buy totally new plastic package from the seller and throw it in the DUMP after using it. We do play a role in the global pollution and its time for us to realize and make as much as maximum reuse we can do with the product. upcycle it

This ring is made from the left over chocolate wrapper’s. Chocolate wrappers are folded, rolled and glued together to make this high fashioned sustainable fashion Ring.

Hope we all can come with more ideas. Do write to us at upcycle.it.all@gmail.com or share us your upcycled image / photographs to showcase in website and Facebook ..

upcycle itWebsite : www.upcycleit.in

Facebook : www.facebook.com/dot.cycle

invisible carbon footprint in clothes

carbonfp_clothingWe say we deal with a lot of waste in our everyday life and we all know they are paper and plastics mostly. What we miss is that the clothes we wear are also not sustainable, they leave quite a lot of carbon footprint because of the fabric materials we use and the process to make that raw material into fine clothing, the dyes used in clothing and when we throw that clothing it does harm the environment.

What we do with old clothes?

We tear them into pieces and use them to clean utensils or vehicles. Better use of that can be given to poor people.

Value Village by Myriam Laroche is a non-profit organization dedicated to stimulating the growth and development of sustainable practices in the fashion/clothing industry. Value Village store run by her is a thrift store where people can shop & donate high quality second hand merchandise. By this Myriam Laroche is trying to make the designers and manufacturers aware of the sustainability clothing and practices among them. People who can’t afford branded clothing or designer wear are able to get those for very little cost from value village.

shopping_promo1Value village works with nonprofit partners who contact people in the community like us to ask for donations of reusable clothing and household items. Value village then pay nonprofit partners based on the number of boxes and bags of merchandise we deliver to them. Additionally, they also pay them for donations their customers deliver directly to their stores via their Community Donation Centers. From there, Value village staff sorts through the donations to select the highest quality reusable items then prices and displays them.

“Customers enjoy the best selection of merchandise of any thrift store in the world. Donors feel great about making a difference. And nonprofits get reliable funding for their programs that benefit your local community. What a great way to pay it forward. “ says Value village

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