H & M view on consumption

H&M_Umadotc

Like other industries today, the fashion industry, however, is too dependent on natural resources and we need to change the way fashion is made. This is why we are so committed to our mission to reuse garments and close the loop on textiles. By collecting old clothes and turning them into new updated styles instead of letting them go to waste and by investing in new innovation and technology, we are taking important steps towards a circular economy.

Source: http://sustainability.hm.com/en/sustainability/about/hm-conscious/ceo-message.html

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